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Powerstep® goes West -- to the Western Podiatry Conference
Powerstep returned to the Western Podiatry Conference June 23-24 for the national podiatric event. Held in Anaheim, California, the Western is a leading exhibition and education meeting for over 1,000 foot and ankle specialists from all over the United States and abroad.
The Powerstep brand is always well known at the Western Foot and Ankle Conference. From current customers praising us for our quality products to new customers eager to begin carrying Powerstep in their office. The biggest hit was our compression line! We were happy to hear that our customers were pleased with the graduated compression in each item along with the medical grade quality.
Another hit was our new Powerstep Plantar Fasciitis Arch Wrap. It was the first product to go at the show! "Our customers thought it is a great way to keep patients compliant when not wearing their orthotics, said medical sales rep Catherine Sundstrom. "Doctors and guests alike were thrilled to find out how much our product line has expanded, and cannot wait to see what else Powerstep has in store."
Top Workplace Distinction
by PowerstepFor the second year in a row Remington Products of Wadsworth, OH, the parent company of
Powerstep®, achieved the distinction of being a Top Workplace in Northeast Ohio. Big thanks
to our dedicated and hard-working staff for creating a great working place!
Powerstep® & the Women's Running and Fitness Event
The Running & Fitness Event for Women, held in Chicago June 9-10, was a great opportunity for our brand to see another side of the retail industry. Store owners, buyers, and other lead industry influencers all learned how to better reach and prepare for female consumers.
The unique perspectives of the mostly-female attendees gave us great feedback about product design and accommodating the needs of the everyday female shoppers. Particularly, the emphasis on female fitness has never been greater, everywhere from Instagram to “athleisure” fashion trends to technical gear sales. And with this upswing in activity, there’s an increased need for the injury prevention and recovery products only Powerstep can provide.
Powerstep® Archmolds® Moldable Insoles
Have you discovered our Archmolds® moldable insoles yet? Branch Whitney of Hiking Las Vegas recently did. He customized the Archmolds Maximum to his feet following our heat-molding instructions, then took them for a hike. Hear how much he loved the Maximum, in his own words:
Powerstep launches new Patella Strap
by PowerstepOver the last couple of years Powerstep has turned to the common ailments of runners
when developing new products. Following the launch of multiple supports for nagging
Plantar Fasciitis heel pain, the brand has launched its newest support for Runner's
Knee, Jumper's Knee, Patellar Tendonitis and other overuse injuries -- the Powerstep
A cushioning gel pad with adjustable strap give targeted support and compression to
the inflamed tendons below the patella to give instant pain relief.
To learn more about the Patella Strap, please click here.
Powerstep® promotes insoles and PF supports in Cleveland
New to the Powerstep event calendar this year was the 2016 Rite Aid Cleveland Marathon Health & Fitness Expo, held May 13-14 in Cleveland, Ohio.
The race, one of the oldest in the country, fielded over 16,000 runners, walkers and health enthusiasts. Many were interested in our therapeutic insoles, plantar fasciitis supports and compression wear.
"We really enjoyed the Cleveland marathon!" said Jennifer Hoane, who oversees marketing for the brand. "It was great talking with all the participants and hearing how many already used and loved Powerstep! Cleveland is such a great city - we look forward to next year!"
Powerstep® exhibits at The Flying Pig Expo
One of the biggest race events in the country happens right here in our home city -- the Flying Pig Marathon Weekend and Sponsor Expo in Cincinnati, Ohio. 2016 saw the largest field in event history with nearly 40,000 participants registered in the weekend races, which included the marathon, a half marathon, a 10k, and multiple other fun runs/walks.
This was the second year that Powerstep exhibited on its own at the event Expo. Many attendees were interested in our Plantar Fasciitis supports, including the UltraStretch and the PF Support Ankle Sleeve. Combining supports like these with our trusted, clinically proven-effective insoles offer a treatment plan for improving and treating plantar fasciitis heel pain.
by PowerstepPowerstep® Exhibits in Nashville
For the 4th year in a row, Powerstep was a fixture at the St Jude Rock 'n' Roll Marathon Expo in Nashville, Tennesee, April 28-29.
This year Powerstep promoted our extensive line of Plantar Fasciits supports to the 25,000 Expo attendees, along with our trusted
insoles, including our new ArchLite cushioning insoles. Each year the people of Nashville and the increased brand awareness
make this a successful event for us.
Greg Ellis, Powerstep retail sales rep, gives much of the credit to our local retailers. "It was great talking with the many runners in
attendance who stopped by our booth to tell us they love running in the Powerstep insoles they but from local Nashville run
New IPK Ball of Foot Cushions
by PowerstepPowerstep® has expanded its offering of shoe accessories with the new IPK Ball
of Foot Cushions. These thin, lightweight cushions feature a recessed center to
accommodate Intractable Plantar Keratoma, a condition where one of the metatarsal
heads doesn't sit flush with the others; instead it rests lower, causing the weight
and pressure of the foot to localize in one painful spot. This leads to calluses on the
ball of foot.
The IPK offers cushioning for the ball of foot and also a hollowed center to allow the
IPK to float to relieve the pressure.
For more information, please click here.
Powerstep® Represents at the Boston Marathon
Powerstep® was excited to be a part of the storied tradition of the Boston Marathon for the first time. Exhibiting at the 3-day Expo, Powerstep had a booth to promote the brand among elite runners and to showcase products that can aid runners' ailments, particularly Plantar Fasciitis and compression/circulation.
It was Powerstep retail sales rep Brett's first time in the city and at the event. "To be in Boston and witness the city at its best was an amazing experience. There's a palpable history and excitement there for the marathon that you can't find anywhere else."
Powerstep® Attends the Midwest Podiatry Conference
Powerstep exhibited at the annual Midwest Podiatry conference, held this year in Chicago, Illinois. The conference consists of 14 state podiatric medical associations and is great exposure for us to promote and interact among DPMs and podiatric physicians.
This year we promoted our new ProTech Met and ProTech Control Wide orthotics and well as our soft goods and compression items.
Kim Holthaus, Powerstep medical sales rep, attended this year's event. "I look forward to attending the Midwest Conference each year to showcase our new Powerstep products along with our established Powerstep line of products to our customers and prospects."
Powerstep® Supports the Local Community
For the 5th year in a row, Powerstep was a Community Sponsor of the Shamrock Shuffle, a local 5k and 10k race and fund-raiser for over 40 local non-profit organizations, themed around St Patrick's Day.
As part of the sponsorship, Powerstep had a promotional booth where we could interact with runners, display our athletic insoles and compression socks, and spread awareness of the brand in our own backyard.
Mindy Moreland, Powerstep's marketing representative, has participated in the event each year Powerstep has sponsored. "It's a great event to be associated with. Not only are we supporting our local community and local charities, but we, as a brand, are encouraging health and wellness, which is right in line with our products. Runners and walkers are a target audience for us, with the Pulse insoles and our compression and PF supports, so the exposure is great. We can also refer potential customers to our local retailers in the area. We also encourage our employees to participate in the walk or run, as well."
This year the event was rainy and cold, but that didn't stop those committed runners from showing up. "The weather wasn't going to stop us. We look forward to this event every year."
Powerstep® launches new cushioning insole
Powerstep® added to its product offering with the launch of the new ArchLite™ Cushioning insole. This lightweight insole is ideal for those needing more cushioning and less support, or for those who cannot tolerate a polypropylene arch. It is designed with a durable EVA foam base and a higher density VCT® foam cushioning layer. Top cover is friction- and heat-reducing for long-lasting, comfortable wear.
To purchase or learn more about the ArchLite, visit the product webpage here.
Powerstep® Earns Design Patent
by PowerstepPowerstep's SlenderFit® Fashion Orthotics has been granted a second design patent. The model is now
covered under both D718,025 and D748,387. Powerstep now holds 8 US patents on its various products.
For more information on the SlenderFit, please click here.